The recent decision by the national Lowe’s Home Improvement chain to pull its advertising from “All-American Muslim,” a TLC reality show, has landed the company in a public relations mess. The home improvement chain made its decision after being targeted, along with other advertisers, by a religious-right Christian activist group called the Florida Family Association.
The group has condemned the show, a reality series which follows five Muslim families in Dearborn, Michigan, as "propaganda" on its website.
Here's what Lowe's posted on its Facebook page explaining its decision to pull the ads:
Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.
KPCC's Yasmin Nouh has been following the controversy over the Lowe's Home Improvement chain pulling its advertising from "All-American Muslim," an otherwise innocuous reality show set in Dearborn, Michigan that premiered last month on TLC. The decision to pull the ads, made after the chain was targeted by a religious-right Christian activist group in Florida, has turned into a public relations disaster for Lowe's, with boycotts threatened and critics alleging bigotry.
What gives? Here's Yasmin's report:
Lowe’s Home Improvement, a national chain store, recently pulled out commercials from TLC’s “All-American Muslim” reality show. A right-wing Christian group called the Florida Family Association led a fervent campaign, in which they urged over 60 corporations to end commercials during episodes.