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'It'd be helpful if they'd been Latino': What was Romney really expressing?

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Mitt Romney speaks at a fundraiser in Dallas on Tuesday.

A comment made earlier this year by Mitt Romney about his family's roots in Mexico is drawing some heated reactions, and it's not because he declared himself Mexican American (he didn't).

In the by now famous "secret video" made of Romney speaking during a fundraiser in May in Boca Raton, Fla., Romney digs into his heritage like this: dad, you probably know, was the governor of Michigan and was the head of a car company, but he was born in Mexico. And had he been born of Mexican parents I'd have a better shot at winning this, but he was [audience laughs] unfortunately born of Americans living in Mexico. They'd lived there for a number of years, and, uh, I mean I say that jokingly, but it'd be helpful if they'd been Latino…

That's from a transcript of the video as posted this week by Mother Jones; the video can be viewed/heard here.