How immigrants are redefining 'American' in Southern California

'Click if you like our champurrado:' Taqueros embrace social media

Photo by mswine/Flickr (Creative Commons)

Tacos and champurrado, hot off a taco truck, December 2006

The other day, I mentioned in a conversation that I'd begun following the acclaimed Nina's Food (@BreedStScene) on Twitter. The old-school Boyle Heights quesadilla expert, who placed first in last year's L.A. Vendy Awards, has a Twitter feed that's sporadic but has more than 1,200 followers. How great it would be, my friend mused, if more traditional vendors like Nina's embraced social media and prospered. "Some of them could do pretty well," he said.

Turns out there are quite a few taqueros who have had this idea, embracing the ways of the non-taco trucks that sell things like, say, grilled cheese. Earlier this week, the blog LA Taco published a list of some traditional taco trucks that have taken to the Libro de Caras, i.e. Facebook.

I liked this no-nonsense entry from Tacos El Gallito last month:

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American snapshot: Boyle Heights

Photo by Leslie Berestein Rojas/KPCC

The Velez Ice Cream truck, February 28, 2011

No, this is not a gourmet taco truck, just a striking rolling canvas that sells plain old ice cream. The truck was parking for the night in a lot shared with other ice cream vendors.

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