How immigrants are redefining 'American' in Southern California

Quote of the moment: U.S. Latinos as a top global economy

“If it were a standalone country, the U.S. Hispanic market buying power would make it one of the top twenty economies in the world.”

- Nielsen’s State of the Hispanic Consumer, April 2012


There have been countless reports over the years on the spending power of Latinos, but this new report from Nielsen illustrates it in vividly stark terms.

The report gets at not only the formidable economic clout of the United States’ 50 million-plus Latinos, expected to reach $1.5 trillion by 2015, but at how the growing Latino population is leading the nation toward ethnic plurality, defined as “the coexistence of numerous ethnicities and races with no one segment in the majority.”

The report reads: “Latinos are no longer just a sub-segment of the economy, but a prominent player in all aspects of American life.” Some highlights from the executive summary:

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The smart phone vs. the digital divide

Photo by steefafa/Flickr (Creative Commons)

Photo by steefafa/Flickr (Creative Commons)

Much has been reported over the years about the “digital divide,” the lack of Internet access experienced by Latino and black Americans in comparison with other groups. Latinos in particular are on the losing end, less likely to have access than non-Latino whites, or to have a home broadband connection or a cell phone, according to a recent Pew Hispanic Center study. They also lag behind black Americans in home broadband access.

But smart phones may be narrowing the gap. KQED's MindShift education blog in San Francisco has highlighted a new report from the Public Policy Institute of California, which concludes:

...although Latinos are the group least likely to have a computer or Internet access at home, Latinos who use their cell phones to go online are twice as likely as whites (40% to 21%) to say that they mostly access the Internet this way.

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