U.S. Senate candidate Carly Fiorina's campaign has produced a provocative new Web attack ad aimed at Republican primary opponent Tom Campbell. The ad accuses Tom Campbell of being a "Fiscal Conservative In Name Only" and depicts Campbell as a sheep with glowing red eyes, a spin on the classic wolf in sheep's clothing analogy.
At three and a half minutes long, we're not going to see anything like this on television, though it's possible Fiorina could produce a condensed version for television. However, it's already been much talked about in the blogosphere, on Twitter, and elsewhere (I found out about it when I saw it in a list of "Hot Trends" on the Huffington Post).
Jonathan Chait of the New Republic raises a good point: It's a somewhat awkward analogy to have sheep as the good guys, particularly when you're voting for a leadership position.
GOP strategist Patrick Ruffini heavily criticized the ad on Twitter, poking fun by changing his Twitter picture to that of the glowing red-eyed sheep from the ad, though he's been highly critical of Fiorina before.
Campbell responded in an e-mail to supporters, saying "Carly's ad likens fiscal conservatives to sheep, and Tom to a demon sheep, without mentioning a single federal issue or proposing a single solution to America's economic woes."
Fiorina's campaign defended the ad in a Politico article, telling Politico that it was intentionally "shocking" and "edgy" so that people would talk about it. (Both Politico's article and ours: Proof that this strategy is working.)