A group of celebrities with large online followings "killed" their digital selves for World AIDS Day this week. The concept is that, until they raised $1 million, they wouldn't post updates on Twitter or Facebook. The Digital Death site characterized it as being "a few days" that they'd be away.
However, after 24 hours, they'd only raised around $100,000. As of this writing, the total stood at just over $162,000. The YouTube video advertising this has more views than that, so it looks like this wasn't a particularly great incentive to inspire generosity.
It looks like the public really doesn't want more celebrity tweeting and Facebooking. The "dead" celebrities include Usher, Lady Gaga, Justin Timberlake, Serena Williams, Kim and Khloe Kardashian and others.
It seems unlikely that the pace will significantly increase, since they can't publicize it themselves online anymore since that's the whole premise of the thing, and with World AIDS Day over, the amount of publicity for this event will likely go down. You also have the holiday season meaning that people may have their minds elsewhere. Will they even reach $1 million by the end of the year? Will they actually donate their own money instead of asking the public to do it for them?
If you'd like to donate to the cause, in spite of the fact that it brings Kim Kardashian closer to returning to the Internet, you can do so at BuyLife.org.