In an interesting marketing approach, the Foo Fighters performed their entire new album "Wasting Light" and put up a YouTube video of the performance. The video was shot in the Foo Fighters' Studio 606.
The Foos have done their best to get out the word however they can. They released a documentary on the history of the band "Back and Forth," which aired in theaters on April 5 along with a live, 3D performance of the album. The documentary later aired commercial-free on various cable channels on April 8.
They've also used viral videos, contests, secret shows, social media and more in order to promote "Wasting Light."
If you still haven't gotten your Foo fill, they're releasing an album of covers, "Medium Rare," as a limited-edition vinyl for Record Store Day tomorrow, April 16.
I had the chance to see the Foo Fighters live about a decade ago when they were on tour with the Red Hot Chili Peppers. While the Foo Fighters opened the show at Washington state music venue The Gorge, they ended up delivering the more memorable, energetic performance, including climbing the sound booth. It's fun to see them still energized a decade later.
You can read more about the Foo Fighters' "Wasting Light" promotional efforts here.