Alf LaMont, director of marketing and development at Los Angeles comedy club the Comedy Store, wrote an editorial that ran this morning on comedy site Laughspin looking at how the influence of L.A. comedy clubs has changed. He charts their rise thanks to Johnny Carson and "The Tonight Show" to the decline in an era of Internet democratization.
When was the last time you went to a traditional comedy club? From anecdotal evidence, they seem to not have the same influence they once did. Rather than the Comedy Store being the place everyone talks about, it's more likely to be somewhere like the Upright Citizens Brigade Theater or other smaller venues. As LaMont puts it, "To the casual observer, the difference between the clubs is minimal, while the stellar casts of shows produced at Largo and UCB are cutting-edge and thrilling."
LaMont argues that traditional clubs need to do more to understand what's led many established comedians to shun comedy clubs for either smaller venues or much larger ones, as well as doing more to establish new talent.
What would it take to get you into a comedy club? LaMont mentions that they've considered doing away with the two-drink minimum, but that it's not happening yet.
You can read more of LaMont's editorial over at Laughspin.
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