Without A Net

Pop culture from Southern California and beyond.

Nike unveiling future shoes from 'Back to the Future 2'

Tonight in Hollywood, Nike is making a big announcement. There's been a bit of secrecy around it, but the word is that it's the unveiling of... future shoes.

The shoe from "Back to the Future 2," the Nike Air Mag, is becoming a reality. Early indications are that, unlike the shoes from the film, these will not self-lace. Nike is already known to have patented self-lacing shoes last year, though, so they could be on the way to your hands. And my hands. My hands really want these.

But wait — are these going to be available to the public at large? Michael J. Fox is scheduled to appear on David Letterman tonight, and Nike's CEO has announced that 1,500 pairs will be auctioned off on eBay with proceeds going to the Michael J. Fox Foundation for Parkinson's Research. That's great for the foundation, but that could also point to these being an extremely limited special edition not meant for the public at large. Perhaps these are just prototypes without self-lacing, and that will actually get here by 2015? We'll have at least some answers soon enough.

As 2015 has approached, "Back to the Future 2" appears more and more dated just due to the sheer optimism for the future in the technology shown in the film. Things have advanced quite a bit since the 1989 film (and the 1985 present of the film's characters), but while the production designers didn't envision the Internet and smartphones, they did give us hoverboards, holographic billboards and other advancements that have yet to see the light of day.

The price point could be key to the shoes' success if they do have a retail release, as it's hard to imagine that low a price point for something like this, but who knows? Nikes don't have the same pop culture appeal they did at the height of the Air Jordan boom; could this be a new fad, worthy of such shoe novelties as the Reebok Pump and those Heelys shoes with wheels?

Shoe blog Nice Kicks says they received a midnight call from Nike and their blogger was flown out to L.A. for what Nike termed "a big announcement." When he arrived to his room in L.A>, he found an iPod Shuffle with a message from Doc Brown, so, yup, this is probably what we think it is. There was also a box with an invitation to a private Hollywood unveiling this evening at 8:30 p.m. from Tinker Hatfield, Nike VP of design and innovation. (Isn't "Tinker Hatfield" the perfect name for an innovation VP?)

It also included futuristic "Back to the Future" style metal shield glasses, '80s candy, throwback '80s Pepsi and a Back to the Future DVD. (OK, I think I can foggily see what this might be about.)

(via Portland Pulp)

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