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Cher not dead: the beat goes on for celebrity death hoax

Cher wins Best Actress for her role in
Cher wins Best Actress for her role in "Moonstruck" at the Academy Awards (April 12, 1988).
AP Photo/Lennox McLendon

Cher not dead, repeat, Cher not dead. 

Research be damned and hoaxes denied, Kim Kardashian picked up the seductively rotten scent of a celebrity death rumor last night and passed it on like a socially transmitted disease to her 12 million Twitter followers.

Over-sharing to the tune of three communiqués about the singer's questionable life status, the unverified masses threw nailpolish remover on the plastic fire, trending toxic fumes around the globe.

Gypsys, tramps, and thieves were all relieved in the digital wake of this old fashioned rumor to learn that the multi-award winning icon was a-OK.

Bright side? A somewhat relevant reason now exists for posting Cher's "Hell on Wheels" video.

Looking remarkably like a beer commercial, this early music video features the singer in zebra spandex outrunning a big rig on her roller skates. 

Relive the drama, as it unfolded: