Coachella 2013 doesn't care that you haven't recovered from the last one. "What have you done for me lately," it wonders. And with that, next April's dates are released, and advance tickets go on sale this week.
Testing the boundaries of the festival/festivee relationship, Coachella wants to see how serious its rockers are to the recently expanded two-weekend relationship.
Are you ready to commit a year in advance? It thinks, confidently, that you are.
It remembers how you hesitated, and then it was too late. It remembers how wrong you were to think car camping would always be there for you. It remembers how you felt knowing your wristband was on another's arm. It wants you to never go through that again.
We are excited to announce Coachella 2013 will again be held over two consecutive weekends. Advance passes go on sale beginning this Thursday, May 17th, 2012 10:00 am PDT through the following Thursday, May 24th, 2012 10:00 pm PDT. This advance sale will be the only opportunity to take advantage of the Coachella Purchase Plan. New for 2013, the price you see is what you pay — prices reflect all fees included. The general on sale will happen early next year.
Last year's sell out happened almost immediately, with remaining options gobbled up fast when tickets went into the general purchase phase. A life lesson classic -- lock it down early.
The challenge has been set for April 12-14 and April 19-21.
Lisa Brenner can be reached via Twitter @lisa_brenner