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Actor Max Greenfield, who plays Schmidt on "New Girl," with costar Jake M. Johnson at The Academy of Television Arts & Sciences' screening of Fox's "New Girl" at Leonard H. Goldenson Theatre on May 7, 2012 in North Hollywood.
I genuinely enjoy "New Girl" (as I noted in this post earlier this week about Zooey Deschanel's weird iPhone commercial), so I was kind of excited to see the actor who plays overly enthusiastic bro/weirdo Schmidt share what he likes in the most Schmidt-like place possible, Gwyneth Paltrow's lifestyle guide site Goop.
The part that's awesome is that I can't tell if this is him, or him writing kind of in character. I'm just going to assume that he's just like his character and not let that illusion be broken.
Schmidt — OK, fine, actor Max Greenfield — lives in Los Angeles, so his picks included a couple of L.A. items. Those picks:
- Chilanthropy candles. They help you chill, and a portion of the sales from this L.A. company's candles goes to charity, thus the philanthropy that gives the last half of the name.
- Also, Milk ice cream parlor. As a Scoops diehard and someone who loves ice cream as much as the next guy, I was a little excited to discover another awesome L.A. ice cream shop. And I'm pretty sure that the Cupcake in a Cone sounds like the best thing ever.
You can also read about Max/Schmidt recommending things like his favorite throws, trousers, and like every other young hipster, "Girls" on HBO. Check it out. (He also puts in a shout out to Clooney's lake house, in a transparent attempt to get an invite as he climbs to higher levels of fame. I'm on to you, Greenfield.)
Greenfield's shown he's pretty game; after a mockup was done by Vulture, he produced a workout video in character, independent from the show:
This led to him teaching an actual spin class. True story.
(Hat tip: Splitsider)