The Giving Tuesday logo.
Several groups are trying to follow up on the cultural success of the idea of Black Friday. Online retailers worked to make Cyber Monday a thing, while American Express encouraged Small Business Saturday. The latest entrant into that arena? Giving Tuesday, on the Tuesday after Thanksgiving, Nov. 27.
This is Giving Tuesday’s first year. The idea is to spend that day giving back to communities and raising funds and awareness for important causes. (We're also looking at organizations that give back here at KPCC; help us find worthy volunteer groups to showcase for aid this holiday season.)
Tech news site Mashable is helping head up the social media push for the day, asking everyone to “get out the give” and post pictures on social media holding signs saying how they’re giving back with the hashtag #givingtuesday.
The idea was spearheaded by New York’s 92nd Street Y, a Jewish community organization. They partnered with numerous other organizations across the country, including the United Way, the Salvation Army, the Huffington Post, Microsoft and many others. Some of the California organizations they’ve partnered with include Skype, City of Hope and the U.S. division of Sony.
Of course, they’re not alone in encouraging people to do something other than buying stuff this holiday season. For example, there’s also Generous Tuesday and Buy Nothing Day (on the same day as Black Friday). You can find out about one of those days, White Friday, in the infographic below:
Do you plan to give back to your community for Giving Tuesday? Share your plans in the comments.