Using the power of a wristband, Disney World visitors will soon have instant access to even more conveniences. The only price: Letting the Mouse know your every movement inside the park.
Disney announced the rollout of the new devices Monday. It’s part of Disney’s MyMagic+ system, interfacing with the My Disney Experience website and mobile app.
The real wow aspect of the whole affair is the MagicBand. It acts as a room key at your Disney-approved hotel, your ticket to the park and gives you access to the rides you want quicker access to using FastPass. You can even attach it to your credit card to allow you to pay for things with a swipe of the wrist.
The MagicBand has an RFID identifier inside, allowing the relatively simple-looking bracelets to pack a lot of punch.
Of course, as the New York Times reports, the MagicBand also gives Disney more information about you than ever. They’ll be tailoring the Disney experience with ever more data. As the Times puts it, “Did you buy a balloon? What attractions did you ride and when? Did you shake Goofy’s hand, but snub Snow White?”
Those wristbands could also tell park characters more about you — like your name, or if it’s your birthday.
Southern California friends, don’t go buying your Disneyland tickets yet — plans for a West Coast rollout have yet to be announced.