This is the message that will be written above downtown Los Angeles on Saturday, March 23, 2013.
“I’m asking you to donate money so that I can hire a man in a plane to write stupid things with clouds in the sky.” So began comedian Kurt Braunohler’s Kickstarter pitch for people to donate $4,000 so he could hire a skywriter to write a joke in the skies above Los Angeles.
Well, he made that money, and that skywriter takes to the skies above L.A. this Saturday, around 3:33 p.m.
Braunohler offered different possibilities for what jokes he might tell using the medium of skywriting, with donors allowed to decide with their votes. He didn’t reach his stretch goal of $10,000, which would have allowed for a five-line joke using five planes, but with the $6,820 he did make, he’s delivering this bon mot to the skies: “How do I land?”
Watch Braunohler’s initial Kickstarter pitch:
Braunohler explained his reasoning for the message: “I think that if there’s a way we can, just for a fleeting moment, give strangers an unexpected gift of absurdity, then I think we can make the world a slightly better place.” He notes that he’s already gone guerrilla and has been signing fake dedications from authors in books at bookstores, then putting them back on the shelves, as well as altering greeting cards.
Braunohler explains those other projects in this video, and you can watch him walk into stores and do them (Warning: Contains adult/funny language):
(Braunohler’s not afraid to front money for projects he likes too — he’s funded four other projects on Kickstarter.)
Or you can just, you know, look up.