Pharrell Williams from the Neptunes made his name by producing for other artists, but while he’s been mostly content to be a guest star or to do solo songs that heavily feature a bigger artist, he’s back with a straight-up solo single. And he’s doing it with an interactive music video for his song “Happy” — a 24-hour long video.
Every four minutes, a new video starts at 24HoursOfHappy.com, with a different dance take on the song shot at locations all over Los Angeles. The videos are all weaved together to create the illusion of a seamless 24 hours, with some obvious cuts here and there.
Pharrell maintains his familiar guest feel, except instead of backing up Robin Thicke on “Blurred Lines,” now he’s a guest in his own video, dropping in to do his own bit every hour on the hour. There are even convenient Pharrell skip buttons to let you skip straight to the next time Williams makes an appearance, and you can also just jump around to anywhere in the timeline you’d like.
The guest spots aren’t limited to just Pharrell; here’s where you can find the celebrity drop-ins (including some “Despicable Me 2” characters, since this song was on the soundtrack):
- 1:28 a.m.: Kelly Osbourne
- 5:32 a.m.: The Minions from “Despicable Me” (OK, dudes in costumes)
- 5:36 a.m.: Magic Johnson
- 11:48 a.m.: Jimmy Kimmel
- 1:48 p.m.: Tyler the Creator, Jasper and Earl Sweatshirt from Odd Future
- 4:40 p.m.: Another Minion
- 5:08 p.m.: Steve Carell (on a school bus)
- 5:28 p.m.: Jamie Foxx
- 5:42 p.m.: Miranda Cosgrove
Some of the L.A. locations you’ll spot in the video include Griffith Park (morning jog!), Union Station, Hollywood & Vine and the L.A. River. The video also engages in the ordinary of an hour in a grocery store, visiting a bowling alley and going to church. There is the use of a car and a motorcycle gang to help get you between locations in a relatively quick timeframe, which means those in the vehicles get featured a bit longer than everyone else due to the video’s real-time nature.
For those without 24 hours straight to spare/stay awake with the aid of Red Bull for, you can watch the regular length music video up above. We’ve also included the non-interactive versions of the video, divided into four-hour chunks, below. Who would have thought this would spin out of a song best known so far for being on the “Despicable Me 2” soundtrack?