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JDate rebrands with help from a Los Angeles comedy writer



Two American Jews enjoy a party in Jerusalem at the end of a weeklong romantic voyage to Israel Wednesday, May 10, 2006. The trip organized by the Jewish online dating service JDate.
Two American Jews enjoy a party in Jerusalem at the end of a weeklong romantic voyage to Israel Wednesday, May 10, 2006. The trip organized by the Jewish online dating service JDate.
Oded Balilty/AP

Jewish dating service JDate is running brand new billboards targeted at millennials in Times Square and right here in Los Angeles, Adweek reports, with copy drawn from a social media contest. One of those three is from L.A.

L.A. comedy writer Ricky Sans's submission didn't make the first round of billboards, but his #GetChosen slogan is set to show up in JDate marketing soon, Sans says. His submission was "Matzah Ball Recipes Don’t Survive on Their Own"; the other winners were "Find Mr. Right to Left" and "Because Dating Shouldn't Be as Hard As Parting the Red Sea."

"I love JDate," Sans tells KPCC. "I'm Jewish, and I think it's great to have a dating forum where you can meet people from similar cultural and traditional upbringings."

Sans explained what he was thinking with his submission.

"Matzah balls, traditionally are super special, and a recipe is unique to each family, and has been passed down by generation to generation from Jewish mom to daughter/daughter-in-law."

Sans and the other winners' prize for the winning entries isn't much — a year's subscription to the site — but they're all getting to see their work get a high-profile showcase. In addition to the billboards, they're also set to show up on Facebook, YouTube and several Jewish-focused outlets, according to Adweek.