Movie studios are between a rock and a hard place. The DVD market continues to fall, while consumers have yet to jump on board with digital purchasing.
Most movies this holiday season are going to be sold in "combo packs," where buyers get a Blu-Ray disc and a digital file they register online allowing for online cloud storage of their movies, according to the Hollywood Reporter. Most movie companies are behind a system called UltraViolet, though Disney is using their own system, Keychest.
After Netflix recently changed their pricing plans, raising the cost of getting both streaming and DVDs in the mail, many users reacted with anger. Could this be an opportunity for the movie companies to get consumers more interested in purchasing films instead of renting online? Netflix says that angry customers are going to mean a cut in profits, and they also face negotiations with various companies to maintain and expand their supply of streaming movies and other content.