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Comedian Louis CK cuts scalpers out of the deal

NYPL Presents George Carlin Tribute Hosted By Whoopi Goldberg

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Comedian Louis C.K. attends the George Carlin Tribute hosted by Whoopi Goldberg at the New York Public Library - Celeste Bartos Forum on March 24, 2010 in New York City.

TIME 100 Gala, TIME'S 100 Most Influential People In The World - Cocktails

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Journalist Brian Williams and Louis C.K. attend the TIME 100 Gala, TIME'S 100 Most Influential People In The World, cocktail party at Jazz at Lincoln Center on April 24, 2012 in New York City.

2012 FX Ad Sales Upfront

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Comedian Louis C.K. attends the 2012 FX Ad Sales Upfront at Lucky Strike on March 29, 2012 in New York City.


Comedian Louis CK announced his plans for his fall/winter tour to his email list Monday. He's selling tickets exclusively through his website, which is an interesting enough approach. C.K. says it helps keep ticket prices down and makes them easier and less complicated to buy, the same as he did with the direct online sale of his last comedy special.

C.K. blames high ticket charges and ticket resellers for higher prices, with ticketing services charging over 40 percent margins, and scalpers buying up tickets and making huge profits. To combat that second problem, C.K. is taking a fairly drastic step: If you try to sell your ticket for above the original price, Louis C.K. is reserving the right to cancel the ticket.

He's not being too militant about it; while the ticket will be canceled, the original purchaser's money will be refunded. However, "this is something I intend to enforce," C.K. wrote to his fans. "My goal here is that people coming to see my shows are able to pay a fair price and that they be paying just for a ticket," rather than paying fees.

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Louis CK sells new comedy special directly, promotes on Reddit

Comedian Louis CK onstage at the Beacon Theater.

Comedian Louis CK onstage at the Beacon Theater.


Louis C.K. has a new comedy special out, "Louis C.K.: Live at the Beacon Theater," and instead of going the traditional route and putting it out somewhere like HBO or Comedy Central, he's distributing it directly from his website, LouisCK.net as a digital download. He's charging $5 for the fully produced special, and for that you get the chance to stream and download the hour special.

He's also going nontraditional with how he's promoting it, including doing one of Reddit's AMA question and answer sessions, answering the queries of the Reddit fan base. He covers topics including piracy, interacting with fans, how deeply involved he is in producing his FX TV show "Louie" (down to editing the entire second season himself) and more. Some highlights:

On why he doesn't sleep with fans: "I don't really hang around after shows. I bolt. I think the idea of f---ing someone who just watched you perform is... it's just not me."

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