I've been intrigued for a while at the innovative distribution model cult movie director Kevin Smith has been using to promote his latest film, horror flick "Red State."
He kicked things off by forgoing an initial theatrical release, taking the film on tour and charging 50 bucks to see the film and get a Q&A with Smith. Smith's well known as a raconteur, doing sold out Q&A's for years. He went on to launch an online podcast network, then an online radio network with daily shows he personally hosts.
Now he's trying something else with "Red State" – skipping theaters altogether. It's a fascinating move for someone with nine theatrical releases to his name, eight which he wrote himself. His previous releases all made millions, with his last movie earning the most at $45 million.
He's offering "Red State" via video-on-demand beginning Labor Day weekend for 10 bucks. He's following that up with a one-night-only screening in theaters with a live stream of a Q&A and a podcast taping to the theaters that show it.