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Louis CK sells new comedy special directly, promotes on Reddit

Comedian Louis CK onstage at the Beacon Theater.

Comedian Louis CK onstage at the Beacon Theater.

Louis C.K. has a new comedy special out, "Louis C.K.: Live at the Beacon Theater," and instead of going the traditional route and putting it out somewhere like HBO or Comedy Central, he's distributing it directly from his website, LouisCK.net as a digital download. He's charging $5 for the fully produced special, and for that you get the chance to stream and download the hour special.

He's also going nontraditional with how he's promoting it, including doing one of Reddit's AMA question and answer sessions, answering the queries of the Reddit fan base. He covers topics including piracy, interacting with fans, how deeply involved he is in producing his FX TV show "Louie" (down to editing the entire second season himself) and more. Some highlights:

On why he doesn't sleep with fans: "I don't really hang around after shows. I bolt. I think the idea of f---ing someone who just watched you perform is... it's just not me."