Screenshot: The Love Project launches a Lil Wayne sing-along on a Los Angeles subway.
Local commuters were a captive audience earlier this month when a Los Angeles-based cultural experiment took to the Metro in a coordinated effort to answer the question, "What the hell is love anyway?"
The Love Project, launched by local advertising agency Muse Communications, wants to get "to the heart of what love really means," and they're doing it by asking a lot of people a lot of questions, and by performing Lil Wayne songs on public transportation.
Jo Muse, chairman and chief creative officer at Muse Communications, explained The Love Project in a press release as "a way to explore culture and share it with a broader audience," He went on to describe the experiment as an opportunity to "create something completely independent of client work."
The project's collection of video interviews take on "dating, religion, family, race, sex, heartbreak, divorce and sustaining a healthy marriage" with questions like "How did you know you were in love?", "What would you NOT do for love?" and "Are human beings capable of unconditional love?"