Rupert Murdoch, on his yacht, while vacationing over New Year's in the Caribbean, joined Twitter without the involvement of a communications staff. (Or a copy editor.)
The chairman and chief executive of News Corp, reportedly made the unilateral decision to enter the world of micro messages while playing with an iPad aboard his 184-ft vessel, reports the New York Times.
With some awareness of Twitter's reach, ("I'm getting killed for fooling around here and friends frightened what I may really say!"), Murdoch, began to make public his private thoughts, posting under the handle rupertmurdoch.
The 80-year-old media mogul, who's still reeling from last year's widespread phone hacking scandal, has chosen to tweet:
RESOLUTIONS -"My resolutions, try to maintain humility and always curiosity. And of course diet!"
FAMILY UPDATES - "Great time in sea with young daughters, uboating"
POLITICAL COMMENTARY - "Obama decision on terrorist detention very courageous - and dead right!"
OSCAR SUGGESTIONS - "Saw Fox film Descendants. Thank God, one to be proud of. Star Geo Clooney deserves Oscar"
NONSENSE - "bolt".
Stopping short of an endorsement, Murdoch wrote on Monday, "Can't resist this tweet, but all Iowans think about Rick Santorum. Only candidate with genuine big vision for country."