Kareem Abdul-Jabbar turned 65-years-old on Monday just in time for jury selection to begin in his Upper Deck trial.
The former LA Laker is suing the trading card company for allegedly using his image without permission, and in doing so, damaging the commercial value of his identity and compromising his standing among peers and fans.
Upper Deck contends that Abdul-Jabbar sustained no damages, claiming they had a two-decade-long relationship with the basketball star.
The suit, filed in August 2010, focuses on the "Greats of the Game" trading cards and the use of Abdul-Jabbar's image from his UCLA days.
According to the prosecution, the 2008 contract in question expired after 18 months and was for the use of professional career images only.
Representing the six-time National Basketball Association champion is attorney John Gaule; David Skilling is representing defendants The Upper Deck Co. Inc.
Lisa Brenner can be reached via Twitter @lisa_brenner