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Carmen Trutanich's ad in district attorney's race is a bit of deja vu

Carmen Trutanich Campaign Ad

Carmen Trutanich Campaign

City Attorney Carmen Trutanich's television spot for his campaign for district attorney hit the airwaves today.

Just hours after another candidate for district attorney sent reporters a copy of his television commercial, Los Angeles City Attorney Carmen Trutanich released his TV spot – and the two political ads are eerily similar.

Deputy District Attorney Alan Jackson released a copy of his television spot this morning, although the ad will not run on broadcast stations until next week. Trutanich’s commercial hit broadcast and cable stations this morning.

In his ad, Trutanich highlights his experience as an attorney and gang prosecutor. He also talks about the importance of improving DNA testing and supporting programs for youths. Jackson's spot follows the same storyline.

So, just how similar are the two commercials? Both campaign spots:

  • Start with the men sitting in large leather chairs behind desks
  • Feature the candidates walking behind police tape with two officers
  • Highlight the candidates' experiences prosecuting gang members
  • Show the candidates in laboratories talking about the importance of using technology to solve crimes
  • Advocate for crime prevention programs aimed at youths
  • Show kids playing basketball outside

Asked about the similarities between the commercials, a Trutanich campaign spokesman ripped the Jackson campaign.

“Alan Jackson is a plagiarist,” said spokesman Dave Jacobson. “He stole our campaign message, our campaign playbook and our opposition research book. Now he’s ripping off our commercial.”

A spokesman for the Jackson campaign called that claim “laughable.”

“Our ad has been up days before Trutanich. Carmen Trutanich’s entire campaign is based on lies and he is giving Pinocchio a run for his money,” said John Thomas, who worked on Trutanich’s 2009 campaign for city attorney.

Jackson’s commercial was published to YouTube two days ago.

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