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Goldenvoice aims to expand Coachella Valley festivals to five weekends

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Goldenvoice, the creators of the wildly successful Coachella festival, has given the city of Indio a proposal that, if approved, could expand their desert festivals to five weekends.

The proposal, first reported by the Desert Sun, is asking for three concert weekends to take place in the spring and two in the fall. Currently Goldenvoice hosts three concert weekends in the spring: the Coachella music fest takes place over two weekends, and the Stagecoach country music fest is currently just one weekend.

The city of Indio has scheduled a meeting for Sept. 18 to discuss details of an environmental impact report regarding the plan that is also asking for permission to increase attendence size of each show.

According to the Billboard, the two weekends of the 2012 Coachella music festival alone (headlined by Dr. Dre - with hologram Tupac, Radiohead, and The Black Keys) grossed over $47 million and tickets sold out within minutes.

Assuming the proposal is approved, what type of music would the other two festival weekends showcase? Would Goldenvoice, owned by entertainment giant AEG, attempt to do a three-day dance festival? Or perhaps something with a tad more spice? 

"I've asked [Goldenvoice] as the mayor to work together with Empire Polo Club and the Eldorado Polo Club to promote more concerts," Indio Mayor Glenn Miller told the LA Times in March. "Maybe not concerts as big as Coachella or Stagecoach, but a Latin concert, as we have a large Hispanic community out here, or maybe a jazz and blues event."

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