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Goldenvoice aims to expand Coachella Valley festivals to five weekends



Overheated Coachella goers get hosed down in the ‘Do Lab’ Friday as temperatures topped 100.
Overheated Coachella goers get hosed down in the ‘Do Lab’ Friday as temperatures topped 100.
Steven Cuevas/KPCC
Overheated Coachella goers get hosed down in the ‘Do Lab’ Friday as temperatures topped 100.
INDIO, CA - APRIL 13: Musician Dan Auerbach of Black Keys performs onstage during day 1 of the 2012 Coachella Valley Music & Arts Festival at the Empire Polo Field on April 13, 2012 in Indio, California. (Photo by Christopher Polk/Getty Images for Coachella)
Christopher Polk/Getty Images
Overheated Coachella goers get hosed down in the ‘Do Lab’ Friday as temperatures topped 100.
Dr. Dre (left) and Tupac Shakur appeared at Coachella.
Kevin Winter, Christopher Polk / Getty Images
Overheated Coachella goers get hosed down in the ‘Do Lab’ Friday as temperatures topped 100.
Aerosmith singer chats with a fan in the VIP section of Coachella in 2008.
Tony Pierce / KPCC
Overheated Coachella goers get hosed down in the ‘Do Lab’ Friday as temperatures topped 100.
Coachella Festival goers hang out around the base of the "Gateway" sculpture Saturday night. The installation is by Los Angeles-based Sensory Sync and features moving lights and graphics at night.
Susan Valot/KPCC
Overheated Coachella goers get hosed down in the ‘Do Lab’ Friday as temperatures topped 100.
INDIO, CA - APRIL 17: Musician Bethany Cosentino of the band Best Coast performs during Day 3 of the Coachella Valley Music & Arts Festival 2011 held at the Empire Polo Club on April 17, 2011 in Indio, California. (Photo by Frazer Harrison/Getty Images) *** Local Caption *** Bethany Cosentino
Frazer Harrison/Getty Images
Overheated Coachella goers get hosed down in the ‘Do Lab’ Friday as temperatures topped 100.
Canadian singer-songwriter Leslie Feist played to a rapt crowd Saturday night at Coachella.
Steven Cuevas/KPCC


Goldenvoice, the creators of the wildly successful Coachella festival, has given the city of Indio a proposal that, if approved, could expand their desert festivals to five weekends.

The proposal, first reported by the Desert Sun, is asking for three concert weekends to take place in the spring and two in the fall. Currently Goldenvoice hosts three concert weekends in the spring: the Coachella music fest takes place over two weekends, and the Stagecoach country music fest is currently just one weekend.

The city of Indio has scheduled a meeting for Sept. 18 to discuss details of an environmental impact report regarding the plan that is also asking for permission to increase attendence size of each show.

According to the Billboard, the two weekends of the 2012 Coachella music festival alone (headlined by Dr. Dre - with hologram Tupac, Radiohead, and The Black Keys) grossed over $47 million and tickets sold out within minutes.

Assuming the proposal is approved, what type of music would the other two festival weekends showcase? Would Goldenvoice, owned by entertainment giant AEG, attempt to do a three-day dance festival? Or perhaps something with a tad more spice? 

"I've asked [Goldenvoice] as the mayor to work together with Empire Polo Club and the Eldorado Polo Club to promote more concerts," Indio Mayor Glenn Miller told the LA Times in March. "Maybe not concerts as big as Coachella or Stagecoach, but a Latin concert, as we have a large Hispanic community out here, or maybe a jazz and blues event."