The most-visited museum complex in the country has unveiled a new motto, new ad strategy, and new set of socially enabled questions/answers (SI—Qs) like, "Was Dr. Seuss a wartime propagandist?" Answer: Yes, against mosquitos.
Smithsonian's color coded, partially conceptual, somewhat over-stimulating, and aptly question mark themed "Seriously Amazing" campaign is an effort to connect more people in more places to the organization's online tools, education resources, and to the museums themselves.
The $1.4 million ad push will appear on websites by October, and will be getting the bus and billboard treatment in Los Angeles, San Francisco, Chicago, New York and Washington.
Wayne Clough, Smithsonian Secretary, said he wants the museums to remain relevant going forward, reports AP.
What is Seriously Amazing?
The Smithsonian is all about questions and answers, and it is people who bring those questions to life. We created seven quirky characters to symbolize the questions the Smithsonian asks and answers every day:
- The Wild represents the diversity of the animal kingdom
- The Mash-Up stands for the ways people share culture
- The Green reflects the wonder of the natural landscape
- The New is where technology and creativity collide
- The Masterpiece embodies artistic expression
- The Storyteller is about America, its people and the tales they tell
- The Discoverer explores our world and the universe
Many, many, many, many, more SmithsonianVideos via YouTube