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Madeleine Brand heads to KCET's 'SoCal Connected'

Madeleine Brand
Madeleine Brand Mae Ryan/KPCC

Madeleine Brand, who left KPCC last month, is making the jump to public television.

KCET announced Tuesday that Brand will be joining the news magazine, SoCal Connected, for its fifth season. Brand won't be the only change to the award-winning show. "SoCal Connected" will expand from being a weekly program to airing daily each evening.

KCET veteran Val Zavala will continue as anchor, while Brand will join her as a special contributor "who will offer her signature interviews as part of the newscast," according to the PBS station.  

"'SoCal Connected' will continue its tradition of covering a wide range of stories, from around the corner to around the world," Bret Marcus, KCET's Chief Content Officer said in a press release.

"We have one of the strongest producing/reporting teams in Southern California, and are honored to add Madeleine to that group. She is a terrific broadcaster who has developed a loyal following among both listeners and newsmakers," said Marcus, who is also the executive producer of the show that earned 16 L.A. Press Club awards this year.

Brand — the former host of KPCC's short-lived "Brand & Martinez Show," the "Madeleine Brand Show" and NPR's "Day to Day" — left the Pasadena-based station in September to explore other opportunities in broadcasting.

"I’m going to be doing stuff I’ve never done before," Brand told Current soon after her departure. "I’m excited to try new things.” 

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