Screenshot via Fritolay.com
Flamin' Hot Cheetos are being chased off campuses in Pasadena with some schools issuing a red finger ban on the "Dangerously cheesy" foodstuffs.
CBS News reports that the snack attack waged in California, Illinois and New Mexico is being fought on a number of health-related fronts including addiction concerns, a question of nutritional value, reports of gastrointestinal unrest, and the illusion of bloody stool brought on by food dye consumption.
ABC News reports that a bag of the fiery food weighs in at "26 grams of fat and a quarter of the amount of salt that's recommended for the entire day." Several Pasadena schools banned the cartoon cheetah's treats on the grounds of nutritional value, reports KTLA. At Andrew Jackson Elementary, the snack will be confiscated if found on campus, reports the L.A. Times.
In examining the suggestion that Flamin' Hot Cheetos were eliciting addiction-type brain responses, the Chicago Tribune spoke to a number of kids who gave answers like, "I cannot stop" and "it took me three months to quit."
Regarding alleged hyperpalatablity, the Tribune quotes scientist Gene-Jack Wang who co-wrote a study of neurobiological overlaps in obesity and addiction. "You can almost equate the craving (for processed food) to that of cocaine," Wang said.
CBS LA reports that Cheetos-maker Frito-Lay does not sell snack foods directly to schools, and remains "committed to responsible and ethical marketing practices, which includes not marketing our products to children ages 12 and under," according to a statement by the company.