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Actual Chinese buy naming rights to Grauman's Chinese Theatre; do you approve? (poll/archival photos)

Exterior view of Grauman's Chinese Theatre, where a premiere is taking place, 1945. A large banner to the right of the theater announces the film, "A Tree Grows in Brooklyn."

Howard Ballew/Los Angeles Public Library archives

Thousands of movie fans crowded the front of Grauman's Chinese Theater in which the Academy Awards presentation was held. This is a section of the huge crowd as they watched the parade of stars arriving at the theater on March 8, 1946.

Steve Young/Los Angeles Public Library archives

Julie Andrews, Walt Disney and Dick Van Dyke (left to right) at the pre-premiere festivities of "Mary Poppins," Aug. 26, 1964, at Grauman's Chinese Theater.

Los Angeles Public Library archives

Famous footprints of actors and actresses at Grauman's Chinese Theatre, 1939.

Los Angeles Public Library archives

Frank Sinatra puts his prints and signature in concrete, becoming the 150th Hollywood celebrity to achieve 'immortality' at the Chinese Theatre, in Hollywood, 1965.

James Ruebsamen/Los Angeles Public Library archives

Exterior view of Grauman's Chinese Theater, featuring Richard Pryor in "Critical Condition." Two tour buses are stopped in front of the theater.

Los Angeles Public Library archives

Movie-fans wait at the premiere of "The House on 92nd Street," at Grauman's Chinese Theatre in Hollywood, 1945.

Los Angeles Public Library archives

View of Grauman's Theater with several banners declaring: "Motion Pictures Greatest Year", "Motion Pictures Are Your Best Entertainment", "Let's Go to a Picture", etc.

Los Angeles Public Library archives

Auditorium interior of Grauman's Chinese Theater, 1927.

Los Angeles Public Library archives

An exterior shot of Grauman's Chinese Theatre, circa 1928.

H.G. Davis/Los Angeles Public Library archives

When Joe E. Brown put his famous mouth in cement at Grauman's Chinese on March 9, 1936, the oral imprint measured 5 1/2 inches by 3 1/2 inches — almost as big as the feet of Douglas Fairbanks, which measure 11 by 4. Sid Grauman is seen supervising the feat.

Los Angeles Public Library archives

Exterior corner view of Grauman's Chinese Theater, Nov. 15, 1937.


The legendary Grauman’s Chinese Theatre on Hollywood Boulevard, also known for a time as Mann's Chinese Theatre, is getting another name change thanks to some TLC from a company called TCL. The new name? The TCL Chinese Theatre.

Published reports say the famous movie house is announcing a $5 million naming rights deal with the China-based TV maker.

The money will be used for stadium seating, preservation and audio and visual upgrades, Grauman's president and COO Alwyn Hight told KPCC. Hight said Sid Grauman would be proud.

"I think that this new ownership is really following in his footsteps, in carrying on the tradition of showmanship and working to make this — continuing to make this — the most cutting-edge, most fantastic destination theater in the world," Hight said.

RELATED: Take Two: China firm buys right to rename Grauman's Chinese theater

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