The legendary Grauman’s Chinese Theatre on Hollywood Boulevard, also known for a time as Mann's Chinese Theatre, is getting another name change thanks to some TLC from a company called TCL. The new name? The TCL Chinese Theatre.
Published reports say the famous movie house is announcing a $5 million naming rights deal with the China-based TV maker.
The money will be used for stadium seating, preservation and audio and visual upgrades, Grauman's president and COO Alwyn Hight told KPCC. Hight said Sid Grauman would be proud.
"I think that this new ownership is really following in his footsteps, in carrying on the tradition of showmanship and working to make this — continuing to make this — the most cutting-edge, most fantastic destination theater in the world," Hight said.