NBC Los Angeles
Trader Joe's stores have sold more than 600 million bottles of "Two Buck Chuck."
"Two Buck Chuck" has bit the dust.
The $1.99 bottle of Charles Shaw wine, sold by Trader Joe's, now costs $2.49 or more per bottle, the Los Angeles Business Journal reported this week.
The cheap wine's price tag had already gone up in the other states where the Monrovia-based specialty grocer operates; California was the last state to see the price rise.
More than 600 million bottles of Charles Shaw brand wine, bottled by the Bronco Wine Co., have been sold by Trader Joe's over 11 years, spokeswoman Alison Mochizuki told the Los Angeles Business Journal.
"We've held a $1.99 retail price for 11 years," she told the Business Journal. Raising the price will allow the chain to continue selling wine with the same quality, she said.