Veronica Mars, the Kristen Bell fan-favorite teen detective TV series, generated more than its target $2 million in a single day of its planned 30-day Kickstarter campaign aimed at financing a feature film to wrap up the cult show.
As of 5:55 p.m. a Kickstarter campaign launched earlier Wednesday by the show's creator Rob Thomas hit its $2 million goal with 31,685 Kickstarter donors. The number continued to climb through the evening.
Thomas announced the campaign's success on Twitter:
That was followed by an appreciative tweet from star Kristen Bell:
I love you guys. You are all SO spectacular. I am speechless.— Kristen Bell(@IMKristenBell) March 14, 2013
Earlier, Thomas and Bell had issued the challenge to fans to make the long-awaited film a reality.
Here it is. Our one shot to see a Veronica Mars movie happen. Kristen is in. I'm in. Let's do it!
Warner Bros., which owns "Veronica Mars," gave its blessing to the fundraising effort, according to Thomas' campaign narrative.
Their reaction was, if you can show there’s enough fan interest to warrant a movie, we’re on board. So this is it. This is our shot. I believe it's the only one we've got. ... It's up to you, the fans, now. If the project is successful, our plan is to go into production this summer and the movie will be released in early 2014.
The crowdsourced cash is the highest Kickstarter amount ever set, says Thomas. CNET reports that it's also the fastest-growing film campaign on the site, and the first time a major movie studio has been linked to a Kickstarter project like this.
The Veronica Mars Movie Project (as of 8:34 p.m. PDT)
- 37,262 backers
- $2,312,600 pledged of $2,000,000 goal
- 29 days to go
- Launched: Mar 13, 2013
- Funding ends: Apr 12, 2013
Watch the cast's Kickstarter pitch video, asking for all your money:
The show's theme song:
Some more clips from the show: