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The Facebook phone is not a phone; it's an app that's not an app

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AP Photo/Marcio Jose Sanchez

Facebook CEO Mark Zuckerberg speaks at the company's headquarters in Menlo Park, Calif., Thursday, April 4, 2013. Zuckerberg says the company is not building a phone or an operating system. Rather, Facebook is introducing a new experience for Android phones. The idea behind the new Home service is to bring content right to you, rather than require people to check apps on the device.

Facebook is moving to the home screens of Android phones — cue the media event.

The seemingly flat announcement of "Facebook Home" was unveiled during a full-blown event on Thursday at the company's Menlo Park headquarters. For reasons unknown, many attendees were compelled to time-stamp the play-by-play reveals

Essentially, the new Home service will replace the clock and other home page usual suspects with a full display "cover feed" of Facebook staples. 

The Associated Press reports that the basic idea behind Home is to bring content to phones without needing to open an app

Integration, AP says, could help Facebook attract mobile advertisers, as user growth continues in the phone and tablet sector. 

Continued abuse of the term "game changer" has rendered it impotent — nevertheless, the human hyperbole machine gushed with details, developments and dates

The first phones able to run Home will be certain "Ice Cream Sandwich" and "Jelly Bean" versions of Android including:

  • HTC's One X
  • HTC's One X Plus
  • Upcoming HTC One
  • Samsung's Galaxy S III
  • Galaxy Note 2
  • Upcoming Samsung Galaxy S IV
  • HTC's First phone will already have it installed

CEO Mark Zuckerberg closed the event by saying that Home fits into his vision of a desktop and laptop-free future. Home will not be available for iPhones and iPads. Zuckerberg said it would require a closer partnership.

Minutes after the event ended, Facebook's stock went up 74 cents. 

VIDEOS

Facebook Home 

Facebook's Home event in under 5 minutes 

Is anyone excited? 

 

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