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Welcome to the jungle: Griffith Park's LA Zoo gets $2M to grow audience, awareness

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The Greater Los Angeles Zoo Association (GLAZA) says it has its ducks in a row with a new breed of outreach to raise human awareness about the animal kingdom.

In an effort to introduce more people to the mission, exhibits and wildlife conservation programs of the L.A. Zoo, GLAZA — the organization's longtime non-profit partner — announced Monday it will spend $2 million in marketing and public relations money, beginning in July.

The broadening of the long-successful relationship between the Zoo and GLAZA...is designed to increase the Zoo's audience and public awareness of the wide variety of animals and the quality programs and wildlife conservation efforts underway at this cultural gem in Griffith Park.

"In an era of declining City funding, this expanded partnership will greatly assist the Zoo in reaching new audiences," said Connie Morgan, president of the Greater Los Angeles Zoo Association.

The agreement triples the current annual resources available for marketing, according to the news release.

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