FTC not sure that 'Your Baby Can Read,' calls ads deceptive

Lisa Brenner with AP | August 28th, 2012, 11:38am

Robert Titzer, the man behind the 'Your Baby Can Read' program, is in t-r-o-u-b-l-e with the Federal Trade Commission.

The FTC filed false and deceptive advertising charges against the San Diego State University alum for promoting the program as a tool to teach infants, as young as nine months old, to read using a combination of videos, flash cards and pop-up books.

Titzer, whose program was advertised extensively on television, YouTube, Facebook and Twitter, agreed to settle the FTC charges. The settlement imposes a $185 million judgment, most of which would be suspended due to the company's failing financial condition.