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'Cougar' billboard gets catty response from your mom

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Screenshot via

This screenshot from looks nothing like the NSFW billboard towering above Sunset Blvd.

Finding love online is no longer just for vegans, virgins, married people and the mustachioed. Cougars have clawed their way to the top of dating food chain. Or at least to the top of a NSFW traffic-stopping billboard in West Hollywood.

The advertisment for, an online dating service catering to so-called "cougars," is causing a some sort of purr on the Sunset Strip. The ad features an image of woman sipping a cocktail, and a bit of profane wordplay. 

John Duran, the former mayor of West Hollywood, who currently sits on the city council, told KPCC's Ashley Bailey that he hasn’t heard any complaints about the billboard. He says the ad is consistent with the culture of West Hollywood.

"We’ve been the home to the Marlboro man, we’ve been the home to a lot of underwear ads with people scantily clad.  I mean, if somebody was trying to put up a billboard that constituted hate speech or was full of bigotry or hatred, we wouldn’t allow that. But, otherwise, we follow the constitutional standards of free speech and free expression because we’re a city that’s pretty big on civil liberties."