SoCal sole-makers, Skechers, seem to have stepped in it, as false-advertising claims regarding the company's "Shape-ups" and other toning shoes have strutted the company into a proposed $40 million settlement with the Federal Trade Commission.
The FTC targeted fitness claims made in advertisements. The feds put their foot down and settled with Reebok last year over similar false advertising claims, reports NBC LA.
"Skechers’ unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health," said David Vladeck, director of the FTC’s Bureau of Consumer Protection, in a press release.
If approved by the court, the proposed settlement will result in cash refunds for each pair of shoes purchased in the following amounts: