Amid the strongman contests, double-dutch competitions and exercise classes at this weekend's 10th annual LA Fit Expo, the estimated 40,000 attendees could peruse the latest supposed breakthrough health and fitness products.
You name it, they had it: eye scans, "fitness coffee," high-priced workout vests, even the Squatty Potty.
The Studio City-based Sexy Nutrition offers eye scans that can allegedly discover the problems with a person’s digestive system and major organs.
“It’s an eye scan where we scan your iris and then we will measure internal deviations – strengths and weaknesses. According to this health evaluation, we will then give you specific protocols” for a customized diet, said the company’s Roland Kickinger.
A few booths over, LA Fitness Coffee pitched itself as a weight-loss drink thanks to its blend of 16 herbs and spices, including ginger, licorice, cardamom and tumeric.