Southern California breaking news and trends

FTC not sure that 'Your Baby Can Read,' calls ads deceptive

YOUR BABY CAN READ

Robert Titzer, the man behind the 'Your Baby Can Read' program, is in t-r-o-u-b-l-e with the Federal Trade Commission.

The FTC filed false and deceptive advertising charges against the San Diego State University alum for promoting the program as a tool to teach infants, as young as nine months old, to read using a combination of videos, flash cards and pop-up books.

Titzer, whose program was advertised extensively on television, YouTube, Facebook and Twitter, agreed to settle the FTC charges. The settlement imposes a $185 million judgment, most of which would be suspended due to the company's failing financial condition.

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Feds call shenanigans on Skechers for 'Shape-ups' claims

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SoCal sole-makers, Skechers, seem to have stepped in it, as false-advertising claims regarding the company's "Shape-ups" and other toning shoes have strutted the company into a proposed $40 million settlement with the Federal Trade Commission.

The FTC targeted fitness claims made in advertisements. The feds put their foot down and settled with Reebok last year over similar false advertising claims, reports NBC LA.

"Skechers’ unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health," said David Vladeck, director of the FTC’s Bureau of Consumer Protection, in a press release.

If approved by the court, the proposed settlement will result in cash refunds for each pair of shoes purchased in the following amounts:

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