Say hola to MundoFox, a new News Corp. endeavor launching this fall as Rupert Murdoch's first Fox-flavored foray into a Spanish-language broadcast network.
Univision and Comcast's Telemundo currently top the Spanish-language market, and MundoFox hopes to hook Hispanic audiences by partnering with Colombia-based RCN Television Group, the organization announced Monday. RCN already produces popular programs like "El Capo" and "Yo soy Betty la Fea."
Available to anyone with a digital antenna, the launch of the broadcast network would see MundoFox carried on stations in 75 percent of U.S. households.
Pending affiliate deals with top Hispanic markets are awaiting finalization, reports the AP.
Will you laugh, will you cry, will it be better than Cats? Tell us in the comments.
Rupert Murdoch, on his yacht, while vacationing over New Year's in the Caribbean, joined Twitter without the involvement of a communications staff. (Or a copy editor.)
The chairman and chief executive of News Corp, reportedly made the unilateral decision to enter the world of micro messages while playing with an iPad aboard his 184-ft vessel, reports the New York Times.
With some awareness of Twitter's reach, ("I'm getting killed for fooling around here and friends frightened what I may really say!"), Murdoch, began to make public his private thoughts, posting under the handle rupertmurdoch.
The 80-year-old media mogul, who's still reeling from last year's widespread phone hacking scandal, has chosen to tweet:
RESOLUTIONS -"My resolutions, try to maintain humility and always curiosity. And of course diet!"