The most-visited museum complex in the country has unveiled a new motto, new ad strategy, and new set of socially enabled questions/answers (SI—Qs) like, "Was Dr. Seuss a wartime propagandist?" Answer: Yes, against mosquitos.
Smithsonian's color coded, partially conceptual, somewhat over-stimulating, and aptly question mark themed "Seriously Amazing" campaign is an effort to connect more people in more places to the organization's online tools, education resources, and to the museums themselves.
The $1.4 million ad push will appear on websites by October, and will be getting the bus and billboard treatment in Los Angeles, San Francisco, Chicago, New York and Washington.
Wayne Clough, Smithsonian Secretary, said he wants the museums to remain relevant going forward, reports AP.