The Los Angeles Times building.
The L.A. Times is charging ahead with a fee-based model for its online content beginning March 5.
A trend in reaction shows readers seemingly dissatisfied with the terminology of calling the pricing structure a "membership program" instead of the straightforward use of the word "paywall."
The newspaper attempts to explain the label distinction by saying, "although digital payment plans are commonly known as 'paywalls,' The Times is billing its plan as a 'membership program' that will include retail discounts, deals and giveaways, as well as access to digital news."
Are you planning to pay for Times "membership?"