The Los Angeles Times building.
The L.A. Times is charging ahead with a fee-based model for its online content beginning March 5.
A trend in reaction shows readers seemingly dissatisfied with the terminology of calling the pricing structure a "membership program" instead of the straightforward use of the word "paywall."
The newspaper attempts to explain the label distinction by saying, "although digital payment plans are commonly known as 'paywalls,' The Times is billing its plan as a 'membership program' that will include retail discounts, deals and giveaways, as well as access to digital news."
Are you planning to pay for Times "membership?"
Rupert Murdoch, on his yacht, while vacationing over New Year's in the Caribbean, joined Twitter without the involvement of a communications staff. (Or a copy editor.)
The chairman and chief executive of News Corp, reportedly made the unilateral decision to enter the world of micro messages while playing with an iPad aboard his 184-ft vessel, reports the New York Times.
With some awareness of Twitter's reach, ("I'm getting killed for fooling around here and friends frightened what I may really say!"), Murdoch, began to make public his private thoughts, posting under the handle rupertmurdoch.
The 80-year-old media mogul, who's still reeling from last year's widespread phone hacking scandal, has chosen to tweet:
RESOLUTIONS -"My resolutions, try to maintain humility and always curiosity. And of course diet!"