The LA Times recently introduced a new section. See, the Wall Street Journal is buying time on the Times’ presses, and that’s pushed back the usual deadline for Times reporters. The new section -- LATEXTRA -- is supposed to help with that problem. But … what does the name really mean?
Julian Bermudez and Marc Haefele, at Philippe's this morning, riffed on the name.
"Latextra," Julian says, "sounds like a pill that keeps you up all night.
Marc says it's a synthetic fabric that "stretches while you flex … and feels just like velvet."
Please vote below or nominate your own meaning.
(Check out John's weekly show Off-Ramp.)