Remember when you were a kid and you used a clothespin to clip playing cards to your bike, so they’d make an unholy racket as you rode your Schwinn Continental?
Frito Lay has now accomplished the same thing with its new eco-friendly packaging, as I discovered this morning because of co-worker Nihar Patel. Listen to our encounter, but make sure the volume is low on your computer.
(Photo: A young boy stands in front of his father while holding onto his first bike given to him by his father. The nicely dressed father and son are standing outside their home in Gardena, ca. 1966. LA Public Library online photo archive)