LA Times Ad Goof, or Surreal Wordplay?

Kevin Ferguson here. Noticed an embarassing typo that's been circulating around the LA Times website: it's a banner ad (starring Jimmy Smits) linking readers to an advertorial report called "Beyond the Borders." Only problem is... the ad calls it "Beyond the Boarders," meaning readers are to look beyond the people renting out rooms and paying for regular meals in their houses. See for yourself:

The website itself spells it correctly, but the ads? Well, I noticed it during lunch, let's see how long it floats around.

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