New Broad Museum design: awesome or offal?

As you might have heard by now, design plans for Eli Broad's forthcoming downtown museum were revealed today. Here's a mockup:

[Image courtesy Diller Scofidio+Renfro]

Cutting edge, innovative and unique, for sure. But I can't stop thinking of cow innards when I see it. Here, have a look:

[Image from KitLKat, via CC/Flick]

Tripe, anyone?