Independent artists from around the world will be trying to go home with a statuette after the first annual Artist in Music Awards held at the historic Key Club on the Sunset Strip in Hollywood Friday night.
Created by Mikey Jayy, the host of The Great Unknowns Presents, the show honors (and promotes) the best independent artists who are not signed to any record company.
Like the Grammy’s, there's no specific genre the award show focuses on. They include rock, pop, rap and folk music. Some of the nominees performing live on stage include Katie Cole (pop), Breaking Day (pop), and Monte Pittman (rock).
Each category winner gets a statuette, but the award everyone wants is the Alan Freed Lifetime Achievement Award, named for the man who is said to have coined the term "rock and roll" and who, in a segregated era, promoted and played what was known as "black" music.
(Alan Freed. Credit: WJW)
The Rock and Roll Hall of Fame was founded in Cleveland because of Freed’s movement to integrate the styles of artists like Chuck Berry, Jerry Lee Lewis and Little Richard.
I'd like to see this new Artists in Music Awards show become the fan favorite. After all, unsigned indie artists far outnumber the ones with record deals.
The red carpet event starts at 7 tonite, with the show following at 8. Club TigerHeat is hosting the after party.