Ronald Martinez/Getty Images
SAN JOSE, CA - JULY 01: The US Gymnastics men's team of (from left) Jacob Dalton, Jonathan Horton, Danell Leyva, Sam Mikulak, John Orozco, Chris Brooks, Steven Legendre and Alexander Naddour pose for a team picture after they were announced as the team going to the 2012 London Olympics at HP Pavilion on July 1, 2012 in San Jose, California. (Photo by Ronald Martinez/Getty Images)
To wit: "You ... agree that no such link shall portray us or any other official London 2012 organisations (or our or their activities, products or services) in a false, misleading, derogatory or otherwise objectionable manner."
This obviously presents a problem. I really, really want to say that this is one of the silliest things I’ve read in my entire life, and that it demonstrates a level of control freakery that even the most hardened Olympisceptic could not have imagined. But the problem with that is that I’d be breaking the rules by linking to the page containing this information so that you could read it for yourself.
So I’m not going to say that. I’m going to say that this is a brilliant piece of brand management that’s not at all open to ridicule and scorn, and that’s it’s extremely unlikely that anyone would ever make a joke about this rule by linking to the Olympic site with language that could be “false, misleading, derogatory or otherwise objectionable”.
False and misleading I get. But derogatory? Objectionable? That's grounds for me to say:
Please send a cease and desist letter to:Off-Ramp, KPCC, 474 South Raymond Ave, Pasadena CA 91105, and we will post it and mock it.
(Meantime, lots of great stuff on this week's Off-Ramp, including Whitey Bulger's unwitting barber, and Hogan's Heroes re-enacted with sock puppets.)