Thursday night, Barack Obama makes his case to the nation at the Democratic National Convention why he should be re-elected. Everyone in the arena wants a good look at the president.
Keith Umemoto, originally from Los Angeles, is a convention veteran. His father took him to conventions as a child. This is his sixth convention as a delegate.
He says that experience helps him snag the good seats.
Rule 1: Get there early.
As soon as the doors open to delegates, Umemoto is inside the arena. Today that was 1 p.m. ET.
Rule 2: Scope it out.
Umemoto says he surveys the landscape and picks his spot.
Rule 3: Make the best of a bad deal.
Umemoto says California's seats "are not as prime as Illinois or Delaware." That's because there's no Californian on the ticket and we're a reliable "blue" state.
Rule 4: Be fast.
Umemoto says he makes a bee line for the seats he wants, spreads out his stuff, then heads back to the hotel. He'll return to the Time Warner Arena in a few hours with the rest of the delegation, secure in the knowledge he's done what he can to get a good look at President Obama.